Get to know us
Services and history
Pura Vida Produce's journey is a tale of passion, purpose, and a profound love for nature. Our story begins with a group of individuals who shared a vision to redefine the fresh produce industry in the United States.
In our early days, we were inspired by the "Pura Vida" way of life, a concept originating in Costa Rica that encapsulates a deep appreciation for the beauty and simplicity of existence. This philosophy encouraged us to pursue a business that not only provided fresh and flavorful produce but also upheld principles of health, happiness, and ethical sourcing.
Commitment to Sustainability
From the outset, sustainability has been at the core of our mission. We recognized that the health of our planet is inextricably linked to the quality of our produce. That's why we made it our mission to seek out growers who shared our commitment to sustainable farming practices.
Our partnerships with these growers extend beyond business; they are built on a mutual dedication to responsible water management, organic farming methods, and fair labor practices. Together, we strive to minimize our environmental footprint and support the communities that cultivate our produce.
A Fresh Perspective for You
Pura Vida Produce is more than a wholesaler; it's a promise to deliver the freshest, most sustainably sourced produce that nourishes your body and supports a better world.
Join us in celebrating the Pura Vida way of life through the excellence and sustainability found in every bite of our produce. Together, we're cultivating a greener, healthier, and happier future for all.